“In 2002, we began our search for a vineyard from which to pursue our dreams, it was with the intention of making world class Shiraz.”
Jason Brown was raised in his family’s ﬁne wine business and during his years in retail, developed a love for wines of elegance, brightness and ﬁnesse. This was at a time when Australian wine was known largely for producing big, bruising, “blockbuster” styles.However, JB believed there would be increasing interest in more expressive, medium bodied, elegant wines..
By 2002, JB was looking to break away from the family business and follow his heart into wine making. He & wife Alecia wanted to make a mark; bringing something new to the already rich landscape of Australian wine making. They embarked on an Australia-wide journey to ﬁnd the perfect vineyard. Their checklist included mature vines, a cool climate (or high elevation) and most importantly, uncharted waters. JB’s fascination with potentially redeﬁning perceptions of a region (or State) ultimately led them to Hilltops in 2004..
The now ‘Moppity Vineyard’ was already 30 years old then but it was another 11 years of trial and refinement before its true potential began to crystalize..
‘We referred to the vineyard as a sleeping giant – there was so much untapped potential when we purchased the vineyard in 2004. We have invested heavily in time and money, we are constantly listening to the vineyard and making improvements, and we still know the best is yet to come; that’s what makes the journey more exciting.’ Jason Brown
After years of focussed viticultural, Moppity Vineyards has found its voice. It has emerged from one of Australia’s smallest wine regions to claim some of the biggest prizes in wine making..
And we’ve done this by focussing on the vineyard and ensuring that the site is more clearly expressed in the wines. We want the individual flavours of each block to be identified in the finished wine. That ‘Moppity-ness’ is the vineyard’s unique DNA, it’s what not only separates us from wines of other vineyards and regions, but also what binds our wines, just like members of a family..
As winemaker, JB sees his job as keeping the terroir talking and making the winemaker imprint as transparent as possible. It’s obviously working, Moppity Vineyards has claimed over 1,000 Trophies and Medals between 2009 – 2016.