The re-invention of Moppity Cabernet Sauvignon

‘Operation Cabernet Sauvignon’ was an extraordinary winning format in the transformation of Moppity Cabernet

  1. Why: 

    Prior to the 2012 vintage, Moppity Cabernet had real similarities to most other Aussie Cabernet. Generally, they were bold, muscular, over-oaked, tannic, dull and lifeless. Despite having great success with other varieties, Moppity had not won a single gold medal for any of their Cabernet’s.

  2. Who:

    Jason Brown had seen big business saturate the market with multi-regional, homogenous wines. In 2004, after he and wife Alecia purchased Moppity Vineyards they embarked on an on-going journey of precision viticulture to reveal their site’s true personality. JB explains “Look in any text book and in chapter 1, paragraph 1, it will tell you that site selection is the key. I agree, but I also don’t think it’s enough. What we’ve done, demonstrates the value and benefit in stopping, listening and paying attention to your site. Because if you understand the specific challenges, then little changes in viticulture can have a profound effect on fruit quality and flavour. Maybe it’s not just site, maybe it’s about responding to site, to allow the fruit to express itself. For us, that has been our biggest challenge and our greatest break-through but it is ongoing”

  3. Where: 

    Cabernet soil profileMoppity Vineyard is situated in Hilltops, Southern NSW. A region well suited to growing Cabernet Sauvignon. However, JB noticed quite early on that his vineyard site was different to other local vineyards. The altitude and climatic conditions of the Moppity Vineyard are more similar to Canberra’s Murrumbateman region. And the soil type at Moppity is also considerably different to its neighbours. Moppity has coarse grain quartzite, bony and rocky soils. The water drains quickly, and the vines have to work very hard to find water and nutrients. On the other side of Hilltops there is rich, deep, decomposed granite soil that has higher fertility and water holding capacity. This results in larger crops and bigger and juicier berries. Which was significantly different to what they were encountering at Moppity.

  4. How: 

    ‘Operation Cabernet Sauvignon’ was very counter intuitive at times. JB intentionally increased the berry size to improve the juice to tannin ratio (the reverse of normal for quality wine production). However, by offsetting the small increase in berry size with a reduction in yield he found they were still able to produce premium quality fruit. In essence, JB knew he would get more vibrancy and varietal character from a smaller quantity of bigger berries rather than a larger quantity of smaller berries. Therefore subtle changes were made to their irrigation and canopy management. He also altered the amount of sunlight hours which played a crucial role in allowing the Cabernet blocks to express themselves fully.

  5. When: 

    Cabernet at Moppity VineyardTheir ongoing commitment to continued improvement has finally paid off. From the 2012 vintage onward their Cabernet’s have now won an impressive 8 trophies and a staggering 28 gold medals! Which, is quite a rare achievement, in the Australian wine industry for a winery of their size.

Summing it up, JB says “It’s not just about winning medals. The fact, that at the Hobart International Wine Show (2014), we put 4 wines in a blind line up and all 4 won Gold medals and stood out to the judges means that there’s something special happening here as far as the Moppity style is concerned. There were some great wines in that line up. From more known and established Cabernet regions than ours (Margaret River, Coonawarra etc). But our wines stood out, because they are expressing our site. There is personality now in our wines that you don’t see in other Cabernets, but you do see it in all of ours. They have a character and a personality that is unique to them and that’s exciting. The fact they are winning medals is just a bonus.”

 

 

 

CABERNET SAUVIGNON AWARD LIST (FROM 2012)

MOPPITY RESERVE CABERNET  – 1 TROPHY, 14 GOLD

Vintage 2013; 

GOLD National Wine Show Canberra 2015

GOLD Sydney International 2015

GOLD National Cool Climate Wine Show 2015

GOLD Royal Brisbane Wine Show 2015

Vintage 2014;

GOLD Royal Hobart Wine Show 2016

GOLD NSW Wine Awards 2015

GOLD NSW Small Winemakers Show 2015

GOLD Riverina Wine Show 2016

GOLD China Wine & Spirits Competition 2015

Vintage 2016;

TROPHY (Best Cabernet) NSW Wine Awards 2018

GOLD Hilltops Wine Show 2018

GOLD Riverina Wine Show 2018

GOLD NSW Wine Awards 2018

GOLD Wine Showcase Magazine 2018

GOLD; NSW Small Winemakers Show 2017

MOPPITY ESTATE CABERNET SAUVIGNON – 4 TROPHIES, 10 GOLD

Vintage 2013;

TROPHY NSW Wine Awards 2014

TROPHY NSW Small Winemakers Show 2014

GOLD National Wine Show of Australia 2014

GOLD NSW Wine Awards 2014

GOLD NSW Small Winemakers Show 2014

Vintage 2014;

TROPHY Australian Cool Climate Wine Show 2015

TROPHY NSW Small Winemakers Show 2015

GOLD Royal Hobart International Wine Show 2015

GOLD Royal Adelaide Wine Show 2015

GOLD NSW Wine Awards 2015

GOLD National Wine Show of Australia 2015

GOLD Riverina Wine Show 2015

GOLD Australian Cool Climate Wine Show 2015

GOLD NSW Small Winemakers Show 2015

LOCK & KEY RESERVE CABERNET SAUVIGNON – 3 TROPHIES, 5 GOLD

Vintage 2013;

GOLD NSW Small Winemakers Wine Show 2014

GOLD Royal Queensland Wine Show 2015

Vintage 2014;

TROPHY NSW Wine Awards 2015

TROPHY Rutherglen Wine Show 2016

GOLD Royal Hobart International Wine Show 2015

GOLD NSW Wine Awards 2015

GOLD Rutherglen Wine Show 2016

Vintage 2015;

TROPHY Canberra and Region Wine Show 2016

GOLD Canberra and Region Wine Show 2016

LOCK & KEY CABERNET SAUVIGNON – 3 GOLD

Vintage 2013;

GOLD NSW Wine Awards 2014

Vintage 2014;

GOLD Royal Hobart International Wine Show 2015

Vintage 2015;

GOLD Riverina Wine Show 2018

Include your PHONE NUMBER to receive SECRET, LIMITED OFFERS - you’ll get first rights on a few outrageous deals each year!

    Do you have a cellar door?

    I’m afraid not, at this stage our primary focus is on the vineyard. We are committed to a continued effort, to invest and improve upon our site because we see so much potential in it. And to be honest, we enjoy being low-key (probably why it’s taken us 5 years to create this website)!

    Where can I buy your wines?

    We make small batch artisanal wines, and we choose to work with independent outlets that share a similar passion for quality over profit. You won’t find any of our wines in any of the supermarket superpowers, our philosophies are far too far apart (like ying and yang), but if you would like to contact us via orders@moppity.com.au or 02 6382 7997 we can tell you where your nearest outlet is, and now you can buy wines direct from our website.

    If I buy from your website, when will my wines arrive?

    Delivery times are between 7 to 10 business days depending on your address.

    Can I have my wine delivered to a PO Box?

    Yes, we can deliver your wine to a PO Box.

    Can the courier leave my wine if I’m not there to sign for it?

    Yes, you can opt to have your wine left without a delivery signature however, Moppity doesn’t accept any responsibility for wines once they’ve been delivered by the courier company.

    If you aren’t home at the time of delivery, and you haven’t opted for your wine to be left unattended then it will be redirected to your local post office and a delivery notification will be left in your letterbox.

    Which delivery company do you use?

    Our preferred courier is Australia Post (depending on freight rates and delivery times) but others may be used upon request – please contact us for more information via orders@moppity.com.au or 02 6382 7997

    Is my Purchase insured?

    Goods are insured within freight charges against physical damage or loss to a maximum of $300 per carton. If you require additional insurance please contact orders@moppity.com.au or 02 6382 7997 for rates.

    By placing an order through this website you agree to the following trade terms and conditions:

    Ordering your Wine
    There are laws in Australia that do not allow the sale of alcohol to any person under the age of 18yrs. It also illegal for any person under the age of 18yrs to attempt to purchase alcohol. Therefore, by placing an order you confirm that you are at least 18 years old or older. Furthermore, wine deliveries purchased by a person over the age of 18yrs, cannot be signed for by someone under the age of 18yrs.

    Placing your Order
    There is a one case (12 bottle) minimum order. For orders less than 12 or for overseas freight, please contact the winery on + 61 2 6382 6222 or orders@moppity.com.au
    Moppity offers free freight within Australia for orders of two cases or more. All prices are inclusive of GST. When you have placed an online order, an email receipt will be sent to your email address.

    Payment Security
    We have one of the most secure payment system available. Details of your wine order, contact details and delivery instructions will not be given to anyone.

    Delivery Timetable
    Your order will be delivered by a courier company selected or Australia Post. Delivery times will depend on your delivery address. But please notify us if you have not received your order within 10 days. Please notify us of any delivery problems or breakages immediately via phone or email;02 6382 6222 or orders@moppity.com.au

    Returns Policy
    If you receive a wine that has been damaged in the delivery process or is faulty we will replace it. If you are not 100% happy with your wine purchase for any reason please contact us immediately via phone or email;02 6382 6222 or orders@moppity.com.au

    Competition Policy
    Moppity will be conducting a consumer chance-based competition at Jeffries IGA in Croydon Victoria from 1st July to 31st August 2018. The competition will be drawn on Tuesday 4th September and the winner will be notified by Tuesday 11th September. The method of the draw allows each ticket in the draw a random and equal chance of being drawn. If the prize is left unclaimed for 3 months, a redraw will be conducted. The competition is only open to people aged 18 years and over as entry into the competition requires the purchase of a bottle of Lock & Key wine at the venue. For any questions related to this or other competitions, please contact Moppity via phone or email; 02 6382 6222 or orders@moppity.com.au

    DISCLAIMER Although every effort has been made to ensure the accuracy of the information and data contained on this web site, visitors to the site should note that this information and data is subject to change without notice, and its use, for whatever purpose is at your sole risk. No warranties, either express or implied are provided by Moppity.

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    PERSONAL INFORMATION If the moppity.com.au site requires you to provide an email address and/or other particulars to facilitate a query response or to process an order for the supply of goods, these details will be stored on the Company’s web server. This information will be kept confidential and will not be distributed to any third party without your express consent. Moppity will not disclose any information about you without your consent, or access your communications on our website unless; Law obliges us to; We believe that it is necessary to do so in order to service your inquiries/requests; To implement our terms of use; To protect the rights of Moppity, any moppity.com.au website user, our staff and authorised agents or any member of the public; To lessen a serious risk or threat to a person’s health or safety; Storage & security of personal information provided Moppity will take all reasonable steps to ensure that any information we hold about you is kept secure, accurate and up to date. Your information is maintained on secure web servers housed in a controlled and protected environment. In addition all staff and contractors are obliged to respect your privacy and the confidentiality of any personal information held by Moppity. Please note that with respect to the foregoing, Moppity will not be held responsible for events, and or personal loss and suffering arising from unauthorised access to your personal information.